One Element Every Opt-In Should Have
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If you're missing this one easy-to-implement element on your opt-in, you'll lose potential clients.
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Why Many Women Business Owners Struggle With Marketing
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Passive communication is cancer to the marketing of women-owned small businesses. Read more about what that looks like, why it happens, and how to stop it.
Read More10 Methods for Self-Love to Build Resiliency
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Being knocked down in life happens. It's a necessary event that should be used to build resiliency and, ultimately, self-love. Read more about my struggle with an eating disorder and why I'm now using "down" moments to pick myself up and love myself more. I also share 10 methods I'm trying out to see what works best in those rough moments.
Read MoreEmbrace Your Dark Side in Marketing
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The negativity bias is something innate in most humans. This has an impact on marketing, especially for spiritual entrepreneurs who don't like talking about their customers' pain points. But, embracing your dark side and sharing it with your audience is actually a great way to connect, engage, and sell.
Read More6 Reasons a Website Benefits Small Businesses
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No, you don't NEED a website, but you'll want one after reading the 6 reasons your business benefits from having a well-crafted digital site to call home.
Read MoreTraditional Marketing Won't Work in a Heart-Centered Business
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Traditional marketing focuses heavily on what marketers refer to as "pain points" in copy. Pain points are descriptors of the pain your reader is feeling right now that leads them to consider working with you to alleviate that pain. Find out why it's a bad idea to focus heavily on pain points in conscious marketing for spiritual or holistic businesses.
Read MoreNot Proofreading? Your Business Suffers From It
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Your marketing content is the face you are presenting to the world. It's your first impression, except it's much more precious. Here's 3 reasons why proofreading your marketing content correlates to more money in business.
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